Yahoo! Axis

A mobile browser & desktop search experience that redefines what it means to search and browse the Web. 


Yahoo! Axis, a mobile browser and desktop search experience redefines what it means to search and browse the Web. Still ranked as Yahoo's highest rated mobile app, ever. Continues to maintain the best media score of any Yahoo launch since 2008.

Yahoo! Axis is a cross-device browser, enabling a seamless experience across the web and your devices. As an iPhone app, iPad app, and desktop browser plugin, Yahoo! Axis netted over +5M downloads in the first 3 months, maintained a 4.8 rating in the Apple App Store, and was maintained the #1 Productivity App for the first month after launch.

Yahoo! Axis launched in May 2012. 

My Role

UX Design Lead & Creative Direction for all 3 devices and launch assets

Visual, Interaction, Motion, & IA Design

Hands-On Experience Prototyping 

CSS Edits & Tweeks

Success Metrics

2M Downloads in First 30 Days

Over 3M Users with Axis on Multiple Devices

#1 Productivity App in Apple App Store

4.8 Apple App Store Rating

Simultaneously shipped Across All (3) Devices

Highest Rated Yahoo! Mobile App

User Engagement Metrics

158M Searches in the First Month

50% More Sessions Per Week than Desktop Search

Average User Had Axis Installed on At Least (2) Devices


Yahoo! Axis Mobile


Yahoo! Axis Tablet

Yahoo! Axis Promotional Launch Video


Yahoo! Axis Desktop


Detail Shots


Infographic showing the design process for Yahoo! Axis